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DIGISES partnered with Velavan Motors, an official Royal Enfield retail dealer in Chennai, to improve digital visibility, generate quality leads, and increase showroom walk-ins across Greams Road and Nandanam branches.
Through targeted Meta advertising campaigns and performance-focused marketing strategies, the dealership improved audience reach, customer engagement, and lead generation from users actively interested in Royal Enfield motorcycles.
| Client | Velavan Motors |
|---|---|
| Industry | Automobile Industry |
| Business Type | Retail |
| Brand | Royal Enfield Official Dealer |
| Branches | Greams Road & Nandanam |
| Services | Meta Ads & Performance Marketing |
| Main Goal | Generate Quality Leads & Increase Showroom Walk-Ins |
| Period | Jan 2025 – May 2026 |
Velavan Motors is a trusted Royal Enfield dealership in Chennai with showroom locations at Greams Road and Nandanam.
The brand wanted to improve its online visibility and attract more people interested in buying Royal Enfield motorcycles. Even though the dealership already had a strong showroom presence, the main focus was to generate more quality leads and increase showroom walk-ins through digital marketing.
With growing competition in the automobile industry, Velavan Motors wanted to reach the right audience, improve customer engagement, and create stronger visibility across Chennai.
To achieve this, DIGISES implemented targeted Meta advertising campaigns focused on lead generation, audience targeting, customer engagement, and high-performing creatives.
One of the key strategies used in this campaign was promoting customer-focused offers such as:
These offers helped attract high-intent Royal Enfield buyers, improve customer enquiries, and increase showroom walk-ins across both branches.
Before scaling its digital campaigns, Velavan Motors faced several marketing challenges:
The primary goal was to improve audience engagement and generate more customer enquiries through targeted advertising campaigns..
DIGISES implemented a targeted Meta advertising strategy focused on improving visibility, audience engagement, and lead generation. We targeted the right audience with engaging ad creatives and optimized campaigns regularly to achieve better results.
| SEO PERFORMANCE METRICS | Results |
|---|---|
| Organic Impressions | 1.26M |
| Organic Website Clicks | 28.7K |
| Website Users | 84K+ |
| Page Views | 248K+ |
| Organic Enquiries | 540+ |
The campaign focused on reaching users interested in Royal Enfield motorcycles, building stronger customer interest, and encouraging direct enquiries through targeted messaging, promotional offers, and lead generation campaigns.
Targeted Meta Ads campaigns focused on generating high-quality leads, increasing customer enquiries, and driving showroom walk-ins
Targeting relevant audiences based on their interests, locations, and customer preferences.
Creating and managing promotional campaigns to increase Royal Enfield brand and product visibility.
Running lead generation and messaging campaigns to attract potential customers and enquiries.
Promoting immediate delivery, low EMI offers, and other attractive purchase opportunities.
Driving customer enquiries through exchange bonus and upgrade-focused advertising campaigns.
Implementing location-based advertising strategies to generate enquiries for individual branches.
Creating high-engagement creatives and reels to improve reach, engagement, and campaign performance.
Continuously monitoring campaign performance and optimizing targeting, creatives, and budgets.
This helped improve audience interaction and generated high-quality leads consistently.
High-Quality Leads Generated
Bookings Generateds
Average Cost Per Lead
ROAS Achieved
| Metrics | Result |
|---|---|
| Campaign Duration | Jan 2025 – May 2026 |
| Total Leads Generated | 10,256+ |
| Total Bookings | 659 |
| Total Ad Spend | ₹4.28 Lakhs+ |
| Average Cost Per Lead (CPL) | ₹41.75 |
| ROAS | 23.08X |
| Total Impression | 2M+ |
| Total Reach | 6M+ |
Before working with DIGISES, Proitbridge faced several digital growth challenges:
“We had already tried Meta Ads, but we were not getting leads as expected. It was not consistent, and the quality was also not good. After DIGISES worked on our campaigns, things improved step by step. Now we are getting around 1000+ leads per month within our budget, which we didn’t get earlier even after trying different agencies. The leads are of good quality and actually relevant to our business, and conversion is also better. Overall, it has worked well for us”
Through targeted Meta advertising and performance marketing, Velavan Motors strengthened its digital presence and improved customer engagement across Chennai.
The campaign generated 10,256+ quality leads, achieved over 12.2 million impressions, and increased showroom walk-ins while improving Royal Enfield brand visibility across Greams Road and Nandanam branches.
The use of customer-focused offers like Immediate Delivery, Low EMI, Low Down Payment, and Exchange Bonus helped improve lead quality and attract more potential Royal Enfield buyers.
Partner with DIGISES to grow your business with targeted advertising, creative campaigns, and result-focused digital marketing strategies
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No: 775/1, T H Road, New Washermenpet,
Chennai - 600081
Digises is a performance-based digital marketing company in Chennai with 50+ successful brands, helping businesses generate qualified leads, improve visibility, and achieve measurable growth.
